Coco CHANEL Signed document. Chanel and its Cannes boutique.

Gabrielle CHANEL known as Coco CHANEL (1883.1971)

Signed typewritten document.

Three pages in-4° (250 x 176 mm)

Signed and initialed by Pierre Salmon and Gabrielle Chanel, with autograph mention.

Cannes. September 30, 1929.

The document signed by Chanel is also initialed six times by her.

Moving and rare document signed by the hand of Gabrielle Chanel for the renewal of the lease of her first boutique on the French Riviera, in the Villa Numa Blanc, boulevard de la Croisette, in Cannes.

The love story between Gabrielle Chanel and the Cannes region has already begun a few years ago since it was in these places that her first perfume, the legendary Chanel N°5, was born in 1921. In 1926, during one of her stays on the Côte d'Azur with Grand Duke Dimitri Pavlovich of Russia, she decided to open a sewing workshop at the Numa Blanc villa.

Desired by Chanel, this first Riviera boutique will be the location of the first sale of the iconic “little black dress”, created in 1926.

In a letter written in 1929 to his mother, Jean Cocteau evokes the success of this boutique: “Chanel does not want a recommendation and she asked me above all not to recommend anyone to her. In addition, I know that the Cannes store is full because Marcelle Garros is already overstaffed. »

Coco Chanel's autograph documents are extremely rare.